CONOR SEN: Why Millennials Are Following Boomers to the South

Conor Sen writes in Bloomberg that it wasn’t just the pandemic that made Texas and Florida more appealing to Americans, it’s a different time of life…(Bloomberg)

“In 2010 the US had a lot of 20-somethings and not many 30-somethings or 60-somethings. That was good news for cities, but less so for traditional suburban and retirement destinations.

In 2022, that’s no longer the case. Yesterday’s 20-somethings have become today’s 30-somethings, making suburban living more desirable. That’s friendlier turf for the South to compete on than when the biggest bulge of young millennials were looking for apartments to start their careers. There’s a tool from the Joint Center for Housing Studies at Harvard University that lets you visualize this by state and age cohort. The shift from the under-26 age bucket to 35 to 44 shows a pronounced tilt away from New York, Illinois and California toward Texas, Florida and other states in the Southeast.”